From original stage and set design to captivating backgrounds and motion graphics, I guided the team to a high impact stage experience with an extremely (…extremely…) limited color palette. To create collaboration and interactivity in the Indeed Works space, I created activations that entertained targeted audiences and while capturing the data client needed. We hired an illustrator local to Austin to create a coloring book wall centered around hiring industries and attendees flocked to it to personalize it with their company logos and information. It became a networking nucleus. The entire space, from the AR/VR experience to checkout booths, was gamified via QR codes and Attendees could visit the Equation Station to redeem points for prizes from socks to books from speaker to polaroid cameras.

As I’ve found to be true with most clients, our understanding of their business and marketing objectives deepened from working with them hand-in-hand. After all, the HR crowd thrives in over-the-top social gathering. We pulled out all the stops at Austin City Limit’s Moody Theater with three custom 360 degree photo booths (a coworker and I made every flower, tree and hand built the whole booth), festival makeup and spray tattoos booths, a live graffiti artist, secret drink walls, a donut wall and a killer 90s cover band. One of my favorite events every year—this project allowed me to think creatively and strategically execute a multi-faceted celebratory experience that wowed clients and their key stakeholders.