Kinetic Touch Wall

INDEED

Role: Creative Lead + Art Director

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Support: Steve Hennessey, Designer

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Indeed Interactive’s annual summit draws hiring professionals from all over the nation to learn about insights in the world of work as well as discover solutions to their company’s most pressing hiring challenges. Indeed’s expo area, known as ‘Indeed Works,’ is where attendees can approach booths to learn about Indeed’s product offerings in talent acquisition and utilize tools to enahnce their online presence. Finding the products that are right for your company can be a bit overwhelming, so we created a massive interactive ‘start here’ survey to guide attendees to the best starting place for their company’s specific hiring needs. Pressing orange touch points on the large scale print piece triggered an audio and visual activation via the conductive paint beneath the surface. A handful of fun easter eggs encouraged curiosity and exploration as attendees discovered how Indeed could work for them.